Technology is rapidly digitizing our world and our lives are moving towards mobile. In this process, businesses and business models are also transforming at a breakneck pace. There are 3.5 billion smartphone users worldwide. In this context, mobile applications, which generate nearly 600 billion dollars in turnover, should generate 2023 trillion dollars in turnover by the end of 1. In 2020, the turnover of only gaming applications are approaching $ 200 billion.
Giving insight into the behavior of smartphone users, TTT Global Group Chairman of the Board, Dr Akin Arslan, said:
“There are 3.5 billion smartphone users in the world. According to studies, the average teenager touches their phone more than 60 times a day and spends at least 5.5 hours on the phone. He checks his phone every 12 minutes when he’s awake. Adults, meanwhile, spend 3 hours and 45 minutes on the phone. An average smartphone user has around 40 apps installed on their phone and actively uses at least 9 apps during the day. In this context, mobile applications, which currently generate revenues of around $ 600 billion, are expected to generate $ 2023 trillion in revenues by the end of 1. At the same time, while commerce is digitizing rapidly, 2021% of the total e-commerce should be done directly from applications on mobile phones in 1970. “
By 2021, 250 billion mobile app downloads are expected
Assessing the global mobile phone market and the mobile application market, TTT Global Group Chairman of the Board, Dr Akin Arslan said:
“While there is a nearly 50% balance between iOS and Android in the smartphone market in the US, Canada and UK; 87% of smartphones in the world have Android operating systems and 13% have iOS operating systems. In Turkey, 85.55% of the smartphone market is Android, while the ratio of phones with iOS operating system is around 14.45%. According to Gartner reports, in 2021 there was 87% Android and 13% iOS separation in the mobile phone market. In the mobile phone market, the iOS-Android war continues. Another problem, when we assess mobile apps, according to Statista data, a total of 2020 billion apps were downloaded from AppleStore and GooglePlay in 218. By 2021, that number is expected to reach 250 billion mobile apps. In 2020 alone, the TikTok app reached over 350 million downloads. Regarding this year, according to the analysis of the first quarter of 2021, the number of active applications on GooglePlay has reached 3.5 million. In AppleStore, that number reached 2.5 million. There are approximately 1 million active apps on the Windows Store and the Amazon Store. Currently, over 100,000 new apps are added to GooglePlay and over 30,000 new apps are added to AppleStore. 40% of existing apps are added to stores by developers in China. For example, there are over 1.2 million mini-programs running within Chinese Wechat, which has become the world’s largest communication and shopping platform with around 3.9 billion dollars. ‘users. Wechat’s annual trade volume has exceeded $ 200 billion. These figures show that the economy created by mobile phones will grow exponentially every year.