GBR: Athens and Thessaloniki welcomed new hotels during the pandemic


Photo source: Athens Capital Hotel – MGallery.

The hotel sectors of both Athens and Thessaloniki experienced an expansion in the first two years of the Covid-19 pandemic, according to the latest report from GBR Council on the performance of the Greek hotel sector for the first quarter of 2022.

Citing data provided by the Hellenic Chamber of HotelsGBR said Athens’ hotel sector has grown by 32 hotels during the pandemic, totaling nearly 1,600 rooms, the vast majority of which are located in central Athens.

Among the hotels that opened in 2020, the biggest include the 100-room Selina Athens Theatrou in August 2020, the four-star 165-room Brown Acropol (reopening) in July 2020, and the 175-room five-star. Athens Capital Hotel – MGallery in September 2020.

Photo source: Selina Athens Theatrou

Although the year 2022 is not covered by the aforementioned statistics, GBR advises that this year saw the opening of the three-star Moxy and the four-star Lighthouse (Brown Hotels) both in Omonia Square with 200 and 220 rooms respectively.

New hotel rooms in the works

According to GBR, around 1,300 new hotel rooms are currently under construction in Attica and another 1,300 are being renovated in closed hotel properties.

Select properties will carry international brands upon reopening, including One&Only, Radisson, NYX, Brown and Hilton Conrad, Curio & Hampton brands.

In addition, some 2,500 rooms are planned in Hellinikon as part of the mega investment project.

Thessaloniki

Photo: Greek Travel Pages/Maria Paravantes

In Thessaloniki, four new hotels opened in 2020 – 2021: the 83-room five-star Onoma Hotel of the Anatolia Hospitality Group, the 45-room five-star Vanoro Hotel, the 45-room five-star Hotel No 15 Ermou and the City Gate three-star hotel offering 24 rooms.

In 2022, the S Hotel opened in the former Olympion City, offering 28 rooms and the five-star On Residence with 60 rooms in the former Olympos Naoussa, a project of the Tor Hotel Group and Grivalia Hospitality.

GBR has currently registered some 600 rooms in preparation for Thessaloniki, including an Autograph hotel and a NYX hotel.

In addition, TIF-Helexpo is working on the redevelopment of its entire complex into a Parc ConFex, which will include a hotel.

Plan of the ConfEx park of Thessaloniki.

Q1 2022: Hotel Sector Performance

Regarding the performance of the hotel sectors in Athens and Thessaloniki, the hotel markets of the two cities achieved a RevPAR of 28 euros during the first quarter of 2022.

“For Athens, it is significantly lower than its international Mediterranean counterparts of Rome, Barcelona, ​​Madrid and Istanbul. In addition, Thessaloniki’s performance remained below that of many competitive international markets, with the exception of German destinations, which recorded low occupancy and room rates during the first quarter,” notes GBR.

City hotels outside of Athens and Thessaloniki reached an occupancy rate of around 38 percent during the first three months of 2022. In terms of resort hotels, few units were in operation during the first quarter, reaching occupancy levels below 35% on average.

Q1 2022: Arrivals

According to the GBR report, the cities of Athens and Thessaloniki have started their recovery.

Domestic traffic at Athens International Airport is recovering faster than international traffic, reaching 78% and 70% respectively of 2019 for the month of March.

In terms of international traffic, Thessaloniki airport is recovering faster than Athens reaching in March 2022 a level of 83% of 2019, while domestic traffic reaches a level of 72%.

With the resumption of traffic in Marchthe hotel market in Thessaloniki recorded a RevPAR of 80% of the 2019 level in March 2022, while Athens reached a level of 62% of 2019 in the same month.


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