W+K created a version of an arcade photo booth for Tokyo Ikea


“We used a mix of puppetry and stop motion animation to bring our stuffed animals to life, which was a first for us,” the creatives told Muse. “We had great partners and together we were able to figure out how they would move naturally, how to push the emotion levels and how they would enjoy the Fotobox. We also had the challenge of building the Fotobox. Instead of making the simple thing to revamp an existing machine and add branding, we built the whole machine, interface and digital output from scratch, we also had to make it affordable (free) , durable (digital only) and easy to understand step by step.

CREDITS

CUSTOMER: IKEA Japan
PROJECT NAME: IKEA Shibuya Fotobox – “Night at the Fotobox”

WIEDEN+KENNEDY TOKYO
Creative Director: Max Pilwat
Artistic Director: Shohei Kawada
Editors: Max Cameron, Yuji Takahashi
Designer: Shohei Kawada, Bryant Wutuh
Production Manager: Michelle Brough
Agency Producer: Masataka Odaka, Siyun Kim
Account Team: Jordan Cappadocia, Chelsea Hayashi, Naomi Hirano, Isao Okubo
Communications Planner: Joanna Fukae
Studio Director: Aiwei Ichikawa
Translator: Takuro Kobayashi, Toshiko Iida
PR: Midori Sugama
Videographer/Photographer of the agency: Vinod Vijayasankaran
Agency Editor-in-Chief: Jacob Kim
Managing Director: Yosuke Suzuki
Executive Creative Director: Scott Dungate

Film production
Director: Masahito Kobayashi (Dwarf Studios)
Producer: Hiroki Ito (Dwarf Studios)
Production Manager: Momo Hiramatsu (Dwarf Studios)
Production Assistants: Takana Goda (Dwarf Studios), Junko Negishi (Dwarf Studios), Emi Satomura (Dwarf Studios), Naho Aoki (Dwarf Studios)
DOP: Kazumi Takahashi (ellory Inc.)
1st assistant cameraman: Hiroyuki Oka (ellory Inc.), Shinnosuke Suzuki (ellory Inc.)
2nd assistant cameraman: Kento Kurosawa (ellory Inc.)
Puppeteer: Mamika Kawajiri (PUPPET THEATER PUK)
Puppeteer: Saiya Seki (STUDIO NOVA)
Puppeteer Remodeler: Kazuyoshi Matsuyama (STUDIO NOVA)
Assistant puppeteer: Midori Sakamoto (STUDIO NOVA)
Blunderer: Toru Saito
Best Electric Boy: Yasuhiro Yoshida
Best Boy: Kosuke Matsushita, Yusuke Suzuki
Colorist: Ai Hirata (TREE Digital Studio)
Assistant Colorist: Miku Minai (TREE Digital Studio)
Publisher: Makoto Hoashi
Music, sound design, mixing: Masataka Odaka, Yukie Sone
Retoucher: Daiichi Seihan

Previous Neolithic obsidian tools unearthed on 9,000-year-old hill in northwest Iran
Next Royal order honors Shreveport man with knighthood